ADIDAS | Let's Play
When Adidas & Reebok were co-locating to a shared facility after working independently for close to a decade in India, Via Design was selected to design the workspace after a closed competition offered to top design firms in India. The 1,35,000 Sq.Ft facility spread over 7 floors was designed to house all of Adidas group businesses including Adidas, RBK, rockport & taylormade.
Sporting metaphors abound in the workspace that ViaDesign created for the joint headquarters of Adidas/ reebok in India. From tensile structure that recall stadia, to playful custom designed carpets with sporty imprints, the workspace constantly taps into the energy and drive of the sporting arena. The design offers a very strong integration of product placement & branding within the workspace. Standout elements are the custom carpet, designed by Via Design and produced by Milliken which use textures of balls used in sports like cricket, basketball and golf & provide unique and signature element for the facility.
The design solution as well as workspace planning principles delivered by us were successful enough to merit adoption by the Adidas group internationally. Post completion of the project, Via Design worked with the Adidas global CRE team to develop the global workspace guidelines for the group.