Values lie at the cornerstone of organizational culture and drive alignment of vision in everyday actions of its people. The PWC Experience Center & Academy is set up to go beyond traditional elements of space branding while building the PwC values into a physical articulation of the space itself. We call it Values in Action.
Standout element of the project is a series of movable colored glass panels in brand colors, that mimic the overlaid transparency of the client’s logo. Functionally the panels can be used to subdivide the space to create different space settings. Symbolically the panels serve as a manifestation of the brand values which the users can physically interact with and change the space itself.
A' Design 2019 Gold Award winner
Gold Medal Winner, Interior & Exhibition Design category, A' Design Awards 2019